Dr. Amy Sauers enjoys starting and encouraging Tampa Bay startups. As a previous Director of Customer Analytics at Revolution Money and a Big Data Market Research Consultant, Amy highlights the top metrics to track in order to build and maintain a sustainable brand. Currently teaching Marketing, Marketing Research, Sales, Consumer Behavior, and more, at USFSP and as Associate Professor of Marketing at St Petersburg College, Amy’s vision of entrepreneurship as a form of activism empowers startups to deeply engage in co-creation with their “tribe” -- using practical data as feedback to respond relationally for sustainable success.